False Creek Plastic Surgery – Print Ad Campaign

As much as I miss working for startups, one of the perks of working for a larger company (Surgical Spaces Inc.) is the opportunity to try new things (like print). Below is my first major print ad campaign for False Creek Plastic Surgery Centre. These ads are massive in scale, and they definitely looked different from the neighboring posters which used a lot of colours. However for this campaign, it was important to stay consistent with the minimilist and nearly monochrome style that was established in the website. The only thing I would change is my use of typography – for next time I would like to use larger or bolder fonts.

Marketing direction by Lucie Levy-Spack

Skytrain Ad

Skytrain Ad

Georgia Straight Ad

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