Jahzel Misner - Designer

Logo 2 was heavily favored.

I spend less and less time as I progress through each logo set. This set took me 15 minutes. This is my desired process. At this point I want to be refining, rather than redesigning to the point that what the client originally liked is lost. Set 5 shows logo revisions based on user feedback. My thanks to Aaron Ottho, Boris Mann, Brandon Campbell, Chris Wenger, Devin Misner, Francis Steiner, Jerah Regualos, Mike Knapp, and Scott Jamieson for your input.

We have decided on using #22 and to push ahead to website design. I will most likely tweak the logo to best suit the website look that is selected.

These are the 3 logos that Sean Hodgins (CEO of Second Syndicate) liked the best. These 3 are also my favorite. How lucky, that almost never happens.

Now comes the process of selecting just 1 of these 3 for refining and colour tuning. This process involves user feedback. Please leave a comment and let us know which logo you like and why. A note on the black and white treatment of the logos. I removed colour to prevent people from choosing a logo based on colours that they like.

Second Syndicate is a company creating a product for property time share and fractional ownership.

It’s not uncommon for a client to change their mind and want to explore a different direction, especially for logo design. Set 2 (SS style) has been discarded and Set 3 goes back to general ideas of home logos.

I have a lot of respect for graphic designers who specialize in logo design, it takes a lot of imagination. Logo design is similar to photography – it doesn’t take much effort to be decent at it, but it is difficult to get really good. I would put myself in the ‘decent would rather go back to being an EA slave than specializing in logo design category’.

First set of logos for 2nd Syndicate. Drawn in Illustrator.