2ndsyn_logo_wip4

These are the 3 logos that Sean Hodgins (CEO of Second Syndicate) liked the best. These 3 are also my favorite. How lucky, that almost never happens.

Now comes the process of selecting just 1 of these 3 for refining and colour tuning. This process involves user feedback. Please leave a comment and let us know which logo you like and why. A note on the black and white treatment of the logos. I removed colour to prevent people from choosing a logo based on colours that they like.

Second Syndicate is a company creating a product for property time share and fractional ownership.

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Second Syndicate Logos

It’s not uncommon for a client to change their mind and want to explore a different direction, especially for logo design. Set 2 (SS style) has been discarded and Set 3 goes back to general ideas of home logos.

I have a lot of respect for graphic designers who specialize in logo design, it takes a lot of imagination. Logo design is similar to photography – it doesn’t take much effort to be decent at it, but it is difficult to get really good. I would put myself in the ‘decent would rather go back to being an EA slave than specializing in logo design category’.

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Set 2 Second Syndicate Logos

The client (Sean) liked 1 and 7 from the first set. I’m trying to restrict myself as I usually end up making too many variations and overwhelm my clients.

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2ndsynd_logos1

2ndsynd_logosketch

First set of logos for 2nd Syndicate. Drawn in Illustrator.

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